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Lead
Qualification is essential to successful marketing programs.
•
Qualification of incoming monthly leads
• Identify and grade leads based on qualifying factors
• Creates a clean lead database
• Reduce sales person burn out on dead leads
• Improve conversion of leads to opportunities
Successful
marketing programs often end up with a large flux of incoming leads.
The sources of the leads could be tradeshows, webinars, or successful
web lead generation programs. This success can lead to another troubling
issue. Many of these leads will be from people looking and using false
contact information. This will clutter your database with useless
contacts and accounts. Others will only be window shopping or browsing
new technologies. In any event, passing such leads off to sales people
will result in many issues including sales rep dissatisfaction. Sales
people have high expectations of leads by nature. They only want the
“good leads”.
At
iTelesource, our highly skilled professionals can call through your
leads on a weekly basis and grade them based on several set qualification
points. This way only leads meeting certain criteria will be sent
to the sales team while other’s will be kept within marketing
for nurturing or incubation. By having someone sift out the “bad”
or “false” contact information; we can help you build
a quality high impact lead database that you will own and market to
for years to come.
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