B2B Lead Generation from iTelesource is the ideal business development program for companies targeting strategic and major accounts with 6-7 figure average deal sizes and 6-24 month sales cycles. We have developed a unique process specifically for B2B complex sales programs that is engineered to dig deeper into prospect accounts uncovering the maximum level of information to understand their buying process and cycle.
The keys to success in B2B Lead Generation programs and the driving force behind them are the Business Development Reps (BDR) engaged on our clients’ behalf. iTelesource BDRs averaging over 10 years of solution sales prospecting experience.
Once engaged our Program Managers start with a brief but thorough discovery process to sync our practices and systems with client needs. Simultaneously, clients have the option to interview and select the recommended rep hand-picked for the project. After the discovery process is complete and the Business Development Rep is selected, we engage our clients in the training phase of the project.
Both the dedicated Business Development Rep and the assigned Program Manager will participate in training on the customer’s solution and market. Once training is complete, the Program Manager will compile all information gathered from the Discovery and Training phases to develop the custom Call Guide containing the specific program details and Lead Development plan
In addition to the preceding steps, we will partition a separate designated client database customized to capture data formatted to client specifications. All program data is considered the customer’s intellectual property and great care is taken to ensure its integrity. Clients have around-the-clock entry to our proprietary lead development system and database for real-time access to reports and data.
Once projects go live, clients maintain direct access to all program resources including their designated Business Development Rep. In addition, weekly meetings are held to review program progress and discuss specific account strategies as needed. Weekly status meetings are reinforced with Monthly Program Checks and Quarterly Business Reviews. In addition to Program Manager oversight, Founder/CEO Tim Adams maintains a hands-on approach with every single customer engagement.
Contact an Expert to discuss what a B2B Lead Generation program from iTelesource can do for you and your company.